services

1. We make websites.

Being in business today without a website is like having a house without a front door.  What’s more, this gateway for your customers must be kept current and looking good if you want to stay competitive and attracting visitors. If you’re like most of our clients, you want to spend your time building your business and following your dreams without picking up an unpaid side job as webkeeper.  That’s where we come in.

Technology demands currency. We do the research, have the skills, find the tools, learn the technologies and experiment endlessly so you don’t have to.  We then empower you by incorporating technologies that allow you to edit your site easily, giving you freedom to choose your level of maintenance involvement.

With each web project we undertake, we begin with a free, one-hour consultation to get things rolling, then deliver a full and customized proposal.  We’ll answer your questions, outline a project plan and be your tour guide through the terrain until we reach the finish line – or for many clients, remain a partner for the long-haul with your site maintenance support.

Contact Lisa today to schedule your consultation and address your specific website needs.

 

1. We help people find your website.

90% of all website experiences start with a search.  Can your users find you?

Search engine optimization (SEO) is a dynamically shifting environment.  We stay on top of white hat SEO trends and tactics to support the most successful possible rankings for your site.  Our SEO packages are offered at a few pricing tiers for the specific needs of different types of clients, and we organize our activities into the following five groups.  With your SEO package purchase you will receive a full report on all the work we perform.

Part 1

• Competitive analysis: review your market competitors for their current rankings and site optimization to identify weaknesses, strengths, opportunities and threats.
• Creating Benchmarks and Targets: includes identifying your top 10 keyword search goals incorporating keyword traffic research within your market niche and setting specific targets for listing and ranking improvements to measure success.

Part 2

• Website structural optimization: includes building your site to meet highest standards of SEO requirements, including use of headers and links, page and URL naming, alt tags, page title optimization, development and incorporation of sitemap.xml and robot.txt files, as well as SEO compliance checks and submission to Google Webmaster tools.

Part 3

• Content optimization: includes thoroughly reviewing your site content for keyword optimization and organization.

Part 4

• Backlink and link popularity research, strategy development and implementation.
• Online directory, social media and social bookmarking submission, along with recommendations for other site submission and partnership opportunities.

Part 5 (this portion of our SEO offering is coming soon)

• Ongoing, monthly tracking of SEO performance and ongoing SEO strategy implementation as required for improvements.
• Google Places and local directory listing initial submissions and ongoing refinements.
• Evaluation and implementation of additional strategic online advertising opportunities and technologies such as QR codes.

 

3. We make your site mobile.

why go mobile?

Just because you can see your website on a mobile phone doesn’t mean it’s mobile-friendly. A mobile website is not simply a replica of your existing site; instead, it’s a streamlined version of it containing the most relevant and sought-after information. Mobile sites are designed for the small screen, with the needs of the mobile user in mind.

For example, if you own a restaurant you may want to display your business hours, menu and location, while your full website may include pictures of the restaurant, slideshows, a profile of the owner and other highlights.

An estimated one billion people around the world are now connected to the mobile web and 50% of all Americans own a smartphone. Because of the explosion of web-enabled mobile devices, usage is growing exponentially however most business haven’t adapted their online strategy for advertising and website design to capture this growing market.

Your customers are already mobile and your mobile website can be a vital resource to them – it may become the determining factor when deciding between businesses. Even if you don’t go mobile, chances are your competitors will.

Customers are increasingly connecting with the businesses in their local area on mobile as well.  If you’re a brick-and-mortar business who depends on walk-in traffic, mobile optimization will continue to become increasingly critical. Juniper Research predicts that location- based local search and information services will be used by nearly 1.5 billion mobile users by 2014.

is it worth the investment?

The Brown Hotel in Louisville, KY created a mobile site to expand availability and functionality of their existing website, allowing guests and travelers to access information on the property and local attractions.  During the 10 months after launch in 2011 the mobile site produced roughly 14,000 visits with almost 2,000 delivered to their booking engine.

Mobile development can absolutely directly impact your bottom line in immediate ways.

is my site mobile-friendly?

Take this simple test. Look at your website on a mobile device and answer the questions below to see if you’re ready for the mobile customer.

• Did the site load in less than 5 seconds?
• Are all the images displayed, and can they be seen without zooming or scrolling?
• Can you read the text without zooming or scrolling?
• Can links and buttons be clicked with a thumb?

If you answered “No” to one or more questions, then you should consider adapting your site for your mobile customers.